Best of TikTok Essays and Articles

Marketing, Tech, Entertainment -- these are three areas where TikTok plays a key role in the latest trends. It's important for you to have a holistic view of how TikTok fits in the broader digital marketing landscape and popular culture.

Here is an e-book compiling some of the best essays and articles I've written on TikTok.

1. Old Town Road: The Best Entertainment Case Study of 2019

2. Marketing Public Health on TikTok

3. Music Marketing on TikTok

4. Thrree Less Obvious Case Studies in Policy, Music, and Marketing

5. Reverse Engineering Travis Scott's Fortnite Concert

6. Eastern Tech, Western Audiences

7. The Influencer Competitive Advantage